Synopsis This week Dr. Misner interviews Matthew Pollard about his new book, The Introvert’s Edge. Dr. Misner is an introvert himself, and thinks it’s fantastic to talk about how introverts actually have a little bit of an edge in the way they do business. In BNI’s survey of about 3400 business people last year, introverts
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BNI Podcast Episode 548: The 5 Levels of a Referral
Synopsis At one point, Dr. Misner outlined 16 levels of a referral. But while writing the second edition of Networking Like a Pro, he realized that his levels should match the 5 levels on most BNI referral slips around the world. These 5 levels of a referral are cumulative,
BNI Podcast Episode 556: Don’t Show Off, Show Interest
Synopsis When Dr. Misner goes to networking events, he frequently observes people engaging in dueling monologues, even though no one really wants to listen to anyone else’s sales monlogue at a networking event. How do you avoid dueling monologue syndrome? Don’t show off, show interest. A good networker, like a good
Local Business Marketing Magazine May 2018
This month’s FREE Local Business Marketing Magazine! Feature Article 8 Instant Turn-Offs Which Repel Website Visitors Also inside this month New to Content Marketing? Start with a Specific Top Goal How to Succeed as a New Page on Instagram Creating Momentum For Your Brand With Facebook Marketing How
Why Inbound Links Matter For Your Website
SEO: Importance of Inbound Links Any business that wants to succeed in the world of internet marketing needs to have inbound links. They need to be credible sites that are directly related to the products or services you offer on your website. You may personally love gardening and have found
Facebook Marketing: The Secret To Gaining Likes And Followers
Facebook Likes, Followers and Shares, Oh My! Okay, so the business strategy has been mapped out, the Facebook Business Page is up, and it is being populated with a collection of valuable content in a variety of post types. All finished, right? Not even close. Now it is time to
How to Adjust Your Marketing to the New, Smarter Google
Use synonyms In the example above, using the word “biking” instead of “bicycling” would provide some benefit compared to the bygone era of keyword phrase-specific search engines. So if the search engines have evolved into substituting associated words outside of keyword phrases, doesn’t it make sense for the marketer
8 Instant Turn-Offs Which Repel Website Visitors
As an online marketer and professional website promoter, you’ve done an excellent job. Your target site’s riding high on Google. You’re nailing the social media engagement. Visitors are flooding in, but sales are nowhere. What’s going on? On checking your analytics, you notice that most of your visitors take one
BNI Podcast Episode 360: Offline & Online Networking
Synopsis Today’s special guest is Mirna Bard and her topic is aligning online social networking with in-person networking. Here are some things you need to remember about social networking. It’s about people, not about technology. That makes it simple. Social networking will never replace in-person networking, but they work will together. (See episode
Did you know that most websites are leaking 45-85% of their profit?
When clients come to Summit Marketing for help developing, strategizing, and delivering their digital marketing one of the first things we always recommend is a comprehensive website audit. The following question needs to be answered: DO YOU HAVE A TRAFFIC OR CONVERSION PROBLEM? At this moment are there potential customers