When looking for marketing solutions, many small businesses are faced with two radically different, but equally challenging, options:
[dropcap]1[/dropcap]Patch together an in-house marketing program and make an attemp at creating coherent messaging/content and managing campaigns across a mishmash of tools and software to get the word out.
[dropcap]2[/dropcap]Find and hire a costly full-service creative marketing agency to build and launch custom campaigns for you.
Both options are resource intensive.
One eats up time and effort (exacting large opportunity costs) and the other gobbles up working capital that could be invested elsewhere. Faced with these two extremes, many small businesses end up neglecting their marketing efforts altogether—until their sales pipeline dries up and they’re forced to hastily cobble together a marketing strategy.
There’s a Better Option: Marketing as a Service
Summit Marketing’s approach, which we call ‘Marketing as a Service’, offers a third option—a happy medium between doing it yourself and hiring an expensive agency to take over.
Get the tools, proven strategies and campaign materials (plus regular replenishments) to help your business continually attract, engage and convert prospects.
Our services sit right in between the DIY option and agency services – delivering the professional campaign development and delivery you’d expect from an agency, but priced closer to the cost of simple DIY tools you can afford.
Leverage Your Strengths
Experts in creating and delivering their own products and services, many small businesses don’t have the experience, bandwidth, or desire to learn and apply the marketing principles that work in today’s wired world.
So they rely on us. Through years of experience, and no small amount of trial and error, we have developed some strategies that resonate in the marketplace – formulas that reliably generate new opportunities for our clients.
In summary, by offering cost-effective tools and services that generate demand, Summit Marketing helps you stay focused on what you do best – delivering great products and services to your customers.
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