How Much Time Will Your Customers Spend In A Car To Pay You A Visit?

17 May
2017

When marketing your local business it can be difficult to judge how far you should extend your catchment area for attracting new customers. Small businesses neither have the time nor the resources to waste on targeting consumers who may not consider them local enough to be a viable business for them to use.

It’s more beneficial to target those consumers in your immediate area, but how do we know how far is too far for a local business? Just how ‘local’ do you need to be to attract new customers?

Enlisting the help of our US consumer panel this single, simple question was asked to them:

How much time are you prepared to drive for to visit a local business?

A panel with 13 business categories were asked to enter a driving time against each category.  There were over 800 responses (all US based) to the poll and the answers are displayed & analyzed below.

Driving Times to Local Businesses Infographic

Courtesy of www.brightlocal.com

Don Franklin
author

Don Franklin is a self-taught internet marketer, web developer and traffic conversion expert that started in 2008. He has owned and operated a variety of local businesses where continued to hone his online skills before launching his Digital Marketing & Consulting Agency in 2009. Don now owns several digital companies including a Web Design & Strategic Digital Marketing Agency, a Reputation Marketing Software-As-A-Service company and several other online/digital companies.

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