Lead Converting, SEO-Friendly Website Design & Development
The experts at Summit Marketing recommend the following 5 goals for your website design & development project in order to get new customers:
- Lead Conversion: Optimize your lead conversion technology – it changes year to year
- Satisfying User Experience: Otherwise users “bounce,” don’t “buy,” and don’t come back
- SEO friendly Web Design: Make it easy to be found by your ideal customers in search engines
- Branding: Make sure your ideal customers see you as you want to be seen
- Valuable Content: Give your ideal customers the information they want in as few clicks as possible
Lead Conversion: What is the purpose of your website? Its primary purpose is to get new customers by getting them to call you, requesting a contact via an online form or other opt-in offer, or come right to your door.
Satisfying User Experience: Who is your ideal customer? What words or phrases do they use to search for businesses or eCommerce stores like yours? When they use these words or phrases and click on the links they see listed on the Google results page – what do they find on the page when they get there? Is the product or service information they were searching for (as indicated by the keywords they used) easily found on the page they linked to? If not, you need to upgrade and update your website to make sure the user experience delivers what your ideal customers want and need in as few clicks as possible in order to get new customers.
SEO Friendly Website Design: Understanding the difference between seo vs sem is key. To achieve high rankings in Google, make certain your website is SEO friendly. The science behind SEO includes things such as keyword density, keyword analysis, page titles, internal link analysis, page descriptions, header tags, alt tags, site maps and more. In summary, you want to help the search engines to fully discover, index and rate your website as having high authority related to your desired ideal customer targets and the keyword phrases they use to search for companies like yours.
Branding: Your website is an electronic embodiment and extension of your brand. Your primary brand can be you or your business. Your brand is best described by the words you want your customers to think of when they think of why and what it means to do business with you. Words like “trustworthy,” “convenient,” “competent,” friendly,” and so on. Your website look and feel and user experience is an extension and embodiment of your brand and should be viewed and designed that way.
Valuable Content: When your ideal customers are searching, they indicate what they’re looking for by the keywords they use. The meta description of each page along with the page titles and tags indicate what can be found on the page. This information is presented by the search engines. Make sure you give your ideal customers the information they expect to see when they click to your site in as few clicks as possible or they will leave.